Barstool Gold, prior to March 2020, offered a tiered membership product that provided exclusive content, merchandise, early access to events, office tours, and meet-ups with Barstool personalities. My role involved assisting both the product and marketing teams by using Sketch and Photoshop to create assets for various promotional materials across email, display ads, video, web, and social platforms.
Contributions:
Product Support: Collaborated with the product team to assist in enhancing the Barstool Gold membership experience, contributing to its value proposition.
Marketing Assets: Designed and created assets that served marketing efforts across multiple channels, including email campaigns, display ads, videos, web banners, and social media.
Promotional Materials: Produced a range of promotional materials to boost awareness and engagement with Barstool Gold, ensuring a consistent and compelling brand message.
Asset Management: Helped organize and manage digital assets, streamlining the workflow for the marketing team.
Although this project may no longer have readily available assets, it showcased my expertise in supporting both product development and marketing efforts within the dynamic Barstool environment.
