I had the privilege of significantly amplifying the brand's social media presence, resulting in a 40% surge in Instagram followers, a 106% boost in Twitter engagement, and the acquisition of over 2.2 million TikTok followers within nine months for the @CHICKS handle across multiple platforms. I was able to achieve this by curating User Generated Content I knew would perform well as well as creating a variety of engaging original content, including humorous charts, memes, and graphics. The primary objective was to captivate the audience, infuse humor, and provide shareable content that would encourage fans to tag their friends.
Contributions:
Original Content: Produced original content including charts, memes, video series, and graphics that resonated with the @CHICKS audience, aligning with the platform's humor and tone.
Visual Design: Leveraged Adobe Illustrator, After Effects, and Photoshop for designing visually appealing graphics that stood out on social media.
Animation: Utilized After Effects to add dynamic elements to certain content pieces, enhancing their visual appeal.
Editing: Employed iPhone app InShot for video editing on the go, ensuring that content was optimized for social media platforms. For more in-depth projects I used After Effects and Premiere Pro.
Through this project, I played a crucial role in breaking up user-generated content with engaging, humorous, and shareable graphics. This not only entertained the audience but also encouraged interaction and virality among fans.
