My role at Shop Betches encompassed a wide range of design responsibilities, spanning products, print materials, and digital assets. This comprehensive project included the creation of special occasion cards, apparel, home decor items, and various goods. Additionally, I designed various promotional materials for events and created digital assets to support the brand's online presence.
Specifically, my contributions included:
Special Occasion Cards: I designed a variety of special occasion cards that aligned with the Betches brand, ensuring that they conveyed the right tone and style for different occasions.
Apparel Design: I crafted designs for apparel items that catered to the diverse tastes of the Betches audience, maintaining a consistent brand identity while offering a wide range of options.
Home Decor and Goods: My design work extended to home decor items and various goods, ensuring that they were visually appealing and in line with the brand's aesthetics.
Web Headers: I created web headers that enhanced the visual appeal of the Shop Betches website, contributing to a seamless and engaging online shopping experience.
Social Media Posts: I designed eye-catching visuals for social media posts, which played a crucial role in promoting products, engaging the audience, and driving traffic to the online store.
Event Promotional Material: I crafted promotional materials for events, helping to create a buzz and generate interest in Betches' special occasions and gatherings.
This project highlighted my versatility as a designer, as it involved creating diverse types of assets for both print and digital platforms to support the brand's product offerings and marketing efforts.
