During my tenure as the secondary photographer for Betches, I had the privilege of contributing to the photography for the Summer 2017 collection. This project required a keen eye for capturing the essence and vibe of the Betches brand, resulting in a unique and visually appealing collection.
My role in this project encompassed:
Photography: I was responsible for capturing high-quality images that not only showcased the apparel but also encapsulated the desired brand vibe and style.
Location Scouting: I assisted in scouting suitable locations that complemented the Summer 2017 collection and contributed to the overall aesthetic.
Model Coordination: Alongside the team, I played a role in model selection, ensuring that they embodied the brand's identity and connected with the collection.
Editing: I meticulously edited the photographs to ensure they met the brand's visual standards and were ready for use in promotional materials.
Digital Artwork Integration: In cases where physical samples were not yet available, I digitally added the artwork to the blanks, maintaining a consistent and cohesive look for the collection.
I am particularly proud of the CEO's praise, as it highlighted my ability to understand and embody the brand's vibe, resulting in photographs that exceeded expectations and resonated with the Betches audience.
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