The Summer of Betches was an exciting campaign that offered followers the chance to win a trip to Tulum, Mexico by participating in various brand activations and sharing their experiences using the #summerofbetches hashtag. As the designer responsible for this campaign, I played a crucial role in creating a cohesive and visually engaging set of brand activations, spanning both digital and print assets.
My responsibilities for this project included:
Activation Design: I designed the entire set of brand activations for the Summer of Betches campaign. These activations covered a range of experiences, including workouts at Exhale in SoHo, enjoying The Hangover Latte at The Good Sort in Chinatown, a bus wrap for our custom Hampton Jitneys, discounted services at Spoke and Weal salon in SoHo, and featured our book "I Had A Nice Time and Other Lies."
Print Assets: I created handouts for all brand partners, explaining the activation details and how participants could join the campaign. These handouts served as essential materials for engaging participants at physical locations.
Jitney Bus Wrap: I designed the eye-catching bus wrap for the custom Hampton Jitney, ensuring it conveyed the essence of the Summer of Betches campaign and attracted attention wherever it traveled.
Digital Assets: I crafted digital assets for partners' social media pages, helping to promote the campaign and encourage participation across various online platforms.
My work on the Summer of Betches campaign showcased my ability to create a visually cohesive and engaging brand activation experience, both in the physical and digital realms, ultimately driving participation and excitement among followers.
