In a dynamic city like New York, redefining the coffee shop experience presented a unique challenge. As the Brand Designer for the concept project DOSE, my role was to develop a visual identity that could elevate the everyday coffee ritual into a distinctive cultural phenomenon. This initiative began with creating initial graphics and drafts aimed at securing interest from potential investors.
My contributions:
Brand and Product Design: I envisioned DOSE as a modern twist on traditional coffee culture. The logo and product design, including preliminary concepts for a branded coffee truck, were crafted to stand out in a crowded market.
Social Media and Packaging Design: I designed the social media and packaging with a coherent and engaging aesthetic. The objective was not only to appeal visually but also to demonstrate the brand's potential to resonate with a social media-focused audience.
Interiors and Experiences: The interior design was conceptualized to create spaces that were not just functional but also reflective of the brand’s innovative ethos. These designs were intended to enhance customer interactions and enrich the overall consumer experience.
Leveraging tools like Photoshop, Illustrator, and Photoshop AI, this project serves as an exploratory phase, showcasing the innovative potential of the DOSE concept to prospective investors. The ongoing development and refinement of these ideas aim to solidify DOSE's position as a novel player in New York's competitive coffee scene.
