EZOO 10 | INSTA STORY TAKEOVER
For Electric Zoo Festival's 10th Anniversary, Kay and I were invited to put our Insta Story crafting & content skills to good use for our second year taking over the EZOO Instagram. The goals were to be informative, create FOMO, and make the sponsors happy by creating engaging and fun content.
We accomplished this by creating unique branded content and call-to-actions that encouraged audience engagement and reduced skips ahead. Ultimately the brands and artists involved were overwhelmingly pleased with the end result.