For Electric Zoo Festival's 10th Anniversary, Kay and I had the honor of taking over the EZOO Instagram for the second year, showcasing our skills in crafting Insta Stories and engaging content. The primary goals were to inform the audience, create a sense of FOMO (Fear of Missing Out), and ensure sponsor satisfaction by generating interactive and enjoyable content. We achieved this by creating unique branded content and effective call-to-actions that encouraged audience engagement and reduced skip rates. The end result was met with overwhelming approval from the brands and artists involved.
Contributions:
Content Strategy: Developed a content strategy that encompassed filming and entertaining the audience, highlighting various festival stages and DJs, and seamlessly integrating brand activations.
Insta Story Creation: Crafted Insta Stories that effectively conveyed festival experiences, showcased brand activations, and encouraged audience interaction.
Audience Engagement: Strategically designed call-to-actions and interactive elements to boost audience engagement and retention.
Sponsor Satisfaction: Ensured that the content effectively pleased the festival's sponsors and artists by aligning with their goals and branding.
This project showcased our ability to create engaging and informative Insta Stories while effectively incorporating brand activations and satisfying sponsors and artists during a major festival event.
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