For the GOOD/UPWORTHY brand, known for its influential stance on social good, I took on the task of merging their strong social message with streetwear-inspired merchandise. This project involved the creation of unique merchandise designs that resonated with GOOD/UPWORTHY's audience while promoting their mission. During the r/WallStreetBets Gamestop meme boom, GOOD wanted to capitalize on the anti Wall Street mentality in a humorous way.
Contributions:
Merchandise Design: Designed a range of merchandise that seamlessly blended UPWORTHY's social message with streetwear aesthetics, creating visually appealing and impactful pieces.
Mockups: Utilized Adobe Illustrator to create detailed mockups, allowing for a comprehensive visualization of the merchandise and how it would appear to the audience.
Through this project, I successfully married UPWORTHY's advocacy for social good with streetwear-inspired designs, producing merchandise that not only conveyed their message but also resonated with their audience.
