In a collaborative effort to transform online shopping, I played a key role in refining the MALLWALK app concept. Acting as the Lead Designer, I worked closely with the client, suggesting features during discussions and calls to address user pain points. Utilizing my expertise in UI/UX design and tools like Figma, Illustrator, and Photoshop, I translated these ideas into hi-res wireframes, prototypes, and mockups.
My Contributions:
User-Centric Design Solutions: Drawing from insights gained in discussions with the client, I proposed features aimed at tackling common online shopping frustrations. These suggestions were pivotal in shaping the final vision of the MALLWALK app.
Visual Design and Prototyping: Taking the client's initial concept and user feedback into account, I crafted visually appealing hi-res wireframes, prototypes, and mockups to illustrate the proposed features and enhance the overall user experience.
Client Collaboration and Vision Alignment: Through active participation in calls and discussions, I ensured that the design direction of the MALLWALK app aligned with the client's vision. By fostering open communication and sharing design insights, we collectively refined the app's concept to better cater to user needs and market demands.
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