Competitor Critique: I identified several key areas for improvement and implemented design solutions to address them effectively:
Situation:
Patreon's existing marketing approach lacked visual consistency and clarity, hindering user engagement and brand perception. As the Sr. Marketing Designer, I aimed to revamp Patreon's design strategy to enhance user experience and achieve marketing goals.
Patreon's existing marketing approach lacked visual consistency and clarity, hindering user engagement and brand perception. As the Sr. Marketing Designer, I aimed to revamp Patreon's design strategy to enhance user experience and achieve marketing goals.
Responsibilities:
1. Redesigning Landing Pages: I revamped Patreon's landing pages to create a more cohesive and visually appealing experience for users. By incorporating clear messaging, compelling visuals, and intuitive navigation, the new landing pages effectively communicated Patreon's value proposition and encouraged user sign-ups.
1. Redesigning Landing Pages: I revamped Patreon's landing pages to create a more cohesive and visually appealing experience for users. By incorporating clear messaging, compelling visuals, and intuitive navigation, the new landing pages effectively communicated Patreon's value proposition and encouraged user sign-ups.
2. Developing Marketing + Social Content: I conceptualized and designed a series of engaging social media and App Store content to increase brand awareness and drive user engagement. By creating visually striking graphics and videos that showcased Patreon's diverse community of creators, the content series resonated with target audiences and encouraged them to explore the platform further.
3. Conducting Brand Critique: I conducted a comprehensive analysis of Patreon's brand identity and visual assets to identify strengths and weaknesses. Through constructive feedback and design recommendations, I helped Patreon strengthen its brand presence and create a more cohesive and memorable brand experience for users.
Summary:
This personal project allowed me to leverage my expertise in design strategy and visual communication to elevate Patreon's marketing approach. By redesigning landing pages, developing engaging social content, and conducting a brand critique, I contributed to enhancing user experience and achieving marketing objectives for Patreon.
This personal project allowed me to leverage my expertise in design strategy and visual communication to elevate Patreon's marketing approach. By redesigning landing pages, developing engaging social content, and conducting a brand critique, I contributed to enhancing user experience and achieving marketing objectives for Patreon.
PRESENTATION VIDEO
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