For Betches, I undertook the responsibility of curating photography content for various platforms, including @betches, @shopbetches, betches.com, and shopbetches.com. This multifaceted project encompassed scouting locations, directing models, capturing photographs, and editing both product and lifestyle photography to ensure the brand's visual presence was engaging and cohesive.
My contributions to this project included:
Location Scouting: I identified suitable locations that aligned with the brand's image, ensuring that the photography backdrop enhanced the overall aesthetics.
Model Direction: I directed models to convey the desired mood and message, ensuring that their poses and expressions were in line with the brand's identity.
Photography: I personally handled the photography, capturing product shots and lifestyle images to create a compelling narrative for Betches.
Editing: I edited the photographs, ensuring they met the brand's visual standards and were ready for use on various digital platforms.
This project showcased my ability to manage the entire photography process, from conceptualization and capture to post-production, ultimately contributing to Betches' dynamic and engaging visual presence on the web and social media.
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