"I loveeeee THIS! subtle and perfect."
- Alyssa Amoroso
Alyssa Amoroso, a lifestyle blogger, social influencer, and media expert with a thriving Instagram following, sought to expand her brand by launching an online store. Her vision was to create a brand identity that encapsulated her unique blend of style, beauty, and a well-balanced, colorful life. With 134K Instagram followers, Alyssa's project required a logo that incorporated the New York City skyline, fashion and beauty elements, and a muted, feminine color palette featuring dusty rose, powder blue, and slate gray.
Contributions:
Logo Design: Crafted a logo that artfully combined elements of the New York City skyline, fashion icons, and beauty symbols to represent Alyssa Amoroso's multifaceted brand.
Color Palette Selection: Curated a muted yet feminine color palette consisting of dusty rose, powder blue, and slate gray to reflect Alyssa's personal style.
Visual Branding: Developed a comprehensive visual branding strategy that aligned with Alyssa's unique personality and her audience's preferences.
This project showcased my ability to translate a brand's essence into a visual identity, leveraging specific design elements and color palettes to encapsulate Alyssa Amoroso's distinctive style and vision for her online store.
ROUGH DRAFTS
Working with the sketched skyline, color scheme, and font pairings Alyssa desired, these were the initial drafts.
FINAL LOOK
