In the highly competitive landscape of sports gambling, Sporttrade faced the challenge of establishing brand awareness as a startup. As the Design Lead and a key member of the Product Design team, I played a pivotal role in realizing the brand's objectives. Collaboration across various teams was essential to bring Sporttrade's goals to fruition.
Contributions:
Marketing Design: Crafted compelling marketing materials that effectively conveyed Sporttrade's unique value proposition to stand out in the crowded sports gambling market.
Video Editing: Seamlessly edited and produced engaging videos, including lead generation content for trade shows and live news coverage segments.
Motion Graphics: Brought visual dynamism to the brand through animated illustrations, typography, and other motion graphics elements.
Print Design: Designed print materials that complemented Sporttrade's marketing efforts, enhancing their offline presence.
Thumbnail Design: Crafted attention-grabbing thumbnails for social media posts and ads, optimizing click-through rates and engagement.
OBS Screen Design: Contributed to the design of OBS screens, ensuring a cohesive visual experience during live broadcasts.
Utilizing After Effects, Sketch, Figma, Photoshop, and Illustrator, I animated still images and renders, breathing life into lead generation videos for trade shows, news segments, and social media promotions. The incorporation of animated illustrations and motion graphics added a dynamic edge to Sporttrade's brand, making it memorable and engaging.
ASSETS
2022 End of year recap video (left), Podcast repost video (right)
Lead gen videos for use on social and for in-person events. Needed to be able to convey message with and without sound.
Examples of print design including mailers, table tent, and retractable banner
Youtube end card animation
Website graphics created for blogposts and announcements
