As a university project, I took on the creative challenge of developing advertisement concepts for Sprinkles Cupcakes. This project involved crafting captivating visuals for magazine advertisements, out-of-home billboard ads, and public transportation ads, with the aim of promoting the delectable offerings of Sprinkles Cupcakes.
Here's what I accomplished in this project:
Magazine Advertisements: I designed magazine advertisements that effectively conveyed the irresistible allure of Sprinkles Cupcakes. These visuals were tailored to capture the attention of readers and entice them to indulge in these delectable treats.
Billboard Ads: For out-of-home advertising, I created billboard ads that showcased Sprinkles Cupcakes in a larger-than-life format. The goal was to make these ads visually striking, ensuring they made a significant impact on passersby.
Public Transportation Ads: Public transportation ads are a powerful way to reach a broad audience. I designed advertisements tailored to this medium, aiming to pique the interest of commuters and create a memorable impression.
Tools Utilized: Throughout this project, I employed Photoshop and Illustrator to bring my creative concepts to life. These tools enabled me to design, edit, and refine the visuals for various advertising formats.
This personal project not only allowed me to explore my creative advertising skills but also demonstrated my ability to develop compelling ad concepts that align with the brand identity of Sprinkles Cupcakes.
Magazine advertisement.
Magazine advertisement.
Magazine advertisement.
Out Of Home | Billboard
Out Of Home | Dispenses cupcake aroma throughout the day to entice people to eat Sprinkles.
Out Of Home | Steams throughout the day to appear to be a steaming cup of Sprinkles drinking chocolate.
Interactive | Facebook post
Interactive | Instagram post
Interactive | Mobile App