For the TOKEN CEO podcast, Erika Nardini, the CEO of Barstool Sports, sought logo options that would feature prominent elements. These elements included representations of herself, her signature heels (often removed in the office), and a Dunkin' coffee, as Dunkin' was an existing sponsor at Barstool. This logo design aimed to create a visual identity that would support her podcast's branding, including potential additional sponsorship.
Contributions:
Logo Design: Crafted a logo that creatively incorporated Erika Nardini, her iconic heels, and a Dunkin' coffee cup. The design aimed to capture the essence of the podcast while highlighting the sponsorship with Dunkin'.
Illustration: Utilized Adobe Illustrator to create detailed and visually appealing representations of Erika Nardini and the Dunkin' elements.
Branding Alignment: Ensured that the logo seamlessly aligned with the branding objectives of the TOKEN CEO podcast, while also serving the interests of Dunkin' as a sponsor.
This project highlighted my ability to design a logo that not only reflected the podcast's identity but also strategically integrated elements to support sponsorship and branding goals, demonstrating a creative approach to visual storytelling.
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