Women's Health magazine, under new ownership by Hearst, embarked on a journey to redefine its visual identity to resonate with the 18-34 age bracket. As part of the initial steps in the rebranding process, I created three distinct mood boards, each representing a potential direction for the brand's new aesthetic. These mood boards served as a visual exploration to help Women's Health define its signature look.
Contributions:
Mood Board Creation: Crafted three distinct mood boards, each presenting a unique visual direction and aesthetic for Women's Health magazine.
Visual Exploration: Explored various design elements, color palettes, typography choices, and image styles to provide the brand with diverse options to consider.
Targeted Appeal: Tailored each mood board to resonate specifically with the 18-34 age bracket, ensuring that the visual direction would align with the desired audience.
These mood boards represented the initial stages of Women's Health magazine's rebranding journey, helping the brand to explore and define its new aesthetic direction to better connect with its target audience.
